Let's Awaken the Indonesian Handicraft Industry

Indonesian handicraft industry has a lot to absorb labor, but in reality we are faced with the problem continued after the crisis which followed one after another that is competitive with imported products made from environmentally unfriendly. Love the production of our own country has no less socialized but the people we actually invaded the goods imported for trade strategy tempted traders who are only looking for profit-oriented as big as possible. Yet if we look at in terms of price, still above the price of imported goods in domestic product.

Actually, the problem can be solved if the craftsmen and business people are able to follow the market demand. The most prominent weakness is on innovation to improve the quality and standard model and the quality of the less intact. If a model of a hard sell, the others come in droves to follow the same model and eventually lead to market saturation. That the most salient characteristic of the behavior of our producers because the nature of the market followed, not the open market. The nature of the market followed that causes inability to hold invasion imported products are more innovative in terms of aesthetics.


Weaknesses in reading the market is a constraint of Indonesian handicraft product marketing is monotonous. There's a stubborn attitude that is in terms of how to market that we have this product, not be what you need. Many opportunities are wasted because the attitudes that hold it, ought to be more lucrative markets must be dynamic, the desire to understand the market. This could be witnessed other forms of crafts that are sold are supposed to be a household needs but it has turned into a mere souvenir. In addition, the standardization of uniform quality that has not seemed as raw materials that should only fit for a series of parcel but it made for household needs.

In line with the implementation of free trade, it is not necessary to make AFTA (Asean Free Trade Area) as the culprit of our products market downturn because we also need the export market which certainly did not expect to get a limit as we expect import restrictions. Some years ago, all the packaging needs of markets such as salty rope, paper bag now been replaced by plastic, as well as our close dimeja food. Markets have been mastered the capitalists whose capital is relatively bigger being better able to read the market demand. Hundreds of millions of our people need everyday needs equipment, hundreds of thousands of tons, even millions of tons of toxic waste would fill this earth because we do not like the work of his own nation.